Glycerin
Glycerin, also known as glycerol, is a clear, odourless liquid that acts as a powerful humectant in skincare and haircare. It draws moist…
Ingredient glossary
Quick guides to the hero ingredients we highlight on product pages — written for shoppers, not chemists. Browse by letter or start with the most common ones below.
Popular ingredients
Hyaluronic Acid
Hyaluronic acid is a hero skincare ingredient known for its incredible ability to hold up to 1000 times its weight in water. In cosmetics…
Tocopherol
Tocopherol is a form of vitamin E commonly used in UK skincare and beauty products as a gentle antioxidant. It helps protect formulas fro…
Jasmine
Jasmine is a delicate floral extract widely used in British skincare and fragrance for its calming scent and soothing properties. Derived…
Shea Butter
Butyrospermum Parkii Butter, commonly known as shea butter, is a rich, creamy natural moisturiser widely used in British skincare and lip…
Tocopheryl Acetate
Tocopheryl Acetate is a stable form of vitamin E commonly used in UK skincare and haircare products. It acts as an antioxidant to help pr…
Dimethicone
Dimethicone is a lightweight, silky silicone ingredient commonly used in UK skincare, primers, foundations and hair products to create a …
Vanilla
Vanilla is a warm, comforting ingredient loved in British beauty for its sweet, gourmand scent and gentle skin-soothing properties. Deriv…
Sandalwood
Sandalwood is a luxurious, creamy-scented ingredient widely used in British skincare and fragrance for its calming aroma and gentle sooth…
Sodium Hyaluronate
Sodium hyaluronate is a water-soluble form of hyaluronic acid commonly used in UK skincare and beauty products. It acts as a powerful hum…
Bergamot
Bergamot is a fresh, citrusy essential oil widely used in UK skincare and fragrance for its uplifting scent and gentle skin-balancing pro…
Panthenol
Panthenol, also known as Pro-Vitamin B5, is a popular skincare and haircare ingredient that converts into vitamin B5 when applied to skin…
Patchouli
Patchouli is a fragrant essential oil derived from the leaves of the patchouli plant, widely used in UK beauty products for its earthy, m…
Niacinamide
Niacinamide is a form of vitamin B3 and one of the most popular skincare ingredients in the UK. It is loved for its ability to strengthen…
Padina Pavonica
Padina Pavonica is a gentle, seaweed-derived ingredient sourced from brown algae found in the Mediterranean. Often called the ‘sea fan’ d…
Musk
Musk is a rich, warm, animalic scent traditionally used in perfumery that adds depth and longevity to fragrances. In modern UK beauty pro…
Vitamin E
Vitamin E is a popular antioxidant ingredient used in skincare and haircare to help protect against environmental damage and keep skin an…
Rose
Rose is a classic beauty ingredient celebrated for its delicate floral scent and soothing properties. Derived from rose petals and buds, …
Vetiver
Vetiver is a fragrant, earthy ingredient derived from the roots of a tropical grass. It is widely used in UK skincare and fragrance for i…
Salicylic Acid
BHA, or beta hydroxy acid, is a gentle exfoliating ingredient loved in UK skincare for helping to clear pores and smooth skin texture. Th…
Ceramides
Ceramides NP, AP and EOP are three key types of ceramides used in modern skincare to help strengthen and repair the skin’s natural barrie…
Silica
Silica is a naturally occurring mineral used in UK beauty products to give a silky-smooth texture, control shine and create a soft-focus …
Tonka Bean
Tonka bean is a fragrant natural extract from the seeds of the tonka tree, widely used in UK beauty products for its warm, sweet, hay-lik…
Lavender
Lavender is a gentle, aromatic floral extract widely used in British skincare and haircare for its soothing and calming properties. With …