Glycerin
Glycerin, also known as glycerol, is a clear, odourless liquid that acts as a powerful humectant in skincare and haircare. It draws moist…
Ingredient glossary
Quick guides to the hero ingredients we highlight on product pages — written for shoppers, not chemists. Browse by letter or start with the most common ones below.
Popular ingredients
Hyaluronic Acid
Hyaluronic acid is a hero skincare ingredient known for its incredible ability to hold up to 1000 times its weight in water. In cosmetics…
Tocopherol
Tocopherol is a form of vitamin E commonly used in UK skincare and beauty products as a gentle antioxidant. It helps protect formulas fro…
Jasmine
Jasmine is a delicate floral extract widely used in British skincare and fragrance for its calming scent and soothing properties. Derived…
Dimethicone
Dimethicone is a lightweight, silky silicone ingredient commonly used in UK skincare, primers, foundations and hair products to create a …
Sandalwood
Sandalwood is a luxurious, creamy-scented ingredient widely used in British skincare and fragrance for its calming aroma and gentle sooth…
Sodium Hyaluronate
Sodium hyaluronate is a water-soluble form of hyaluronic acid commonly used in UK skincare and beauty products. It acts as a powerful hum…
Vanilla
Vanilla is a warm, comforting ingredient loved in British beauty for its sweet, gourmand scent and gentle skin-soothing properties. Deriv…
Tocopheryl Acetate
Tocopheryl Acetate is a stable form of vitamin E commonly used in UK skincare and haircare products. It acts as an antioxidant to help pr…
Shea Butter
Butyrospermum Parkii Butter, commonly known as shea butter, is a rich, creamy natural moisturiser widely used in British skincare and lip…
Bergamot
Bergamot is a fresh, citrusy essential oil widely used in UK skincare and fragrance for its uplifting scent and gentle skin-balancing pro…
Panthenol
Panthenol, also known as Pro-Vitamin B5, is a popular skincare and haircare ingredient that converts into vitamin B5 when applied to skin…
Patchouli
Patchouli is a fragrant essential oil derived from the leaves of the patchouli plant, widely used in UK beauty products for its earthy, m…
Niacinamide
Niacinamide is a form of vitamin B3 and one of the most popular skincare ingredients in the UK. It is loved for its ability to strengthen…
Padina Pavonica
Padina Pavonica is a gentle, seaweed-derived ingredient sourced from brown algae found in the Mediterranean. Often called the ‘sea fan’ d…
Musk
Musk is a rich, warm, animalic scent traditionally used in perfumery that adds depth and longevity to fragrances. In modern UK beauty pro…
Vitamin E
Vitamin E is a popular antioxidant ingredient used in skincare and haircare to help protect against environmental damage and keep skin an…
Rose
Rose is a classic beauty ingredient celebrated for its delicate floral scent and soothing properties. Derived from rose petals and buds, …
Vetiver
Vetiver is a fragrant, earthy ingredient derived from the roots of a tropical grass. It is widely used in UK skincare and fragrance for i…
Salicylic Acid
BHA, or beta hydroxy acid, is a gentle exfoliating ingredient loved in UK skincare for helping to clear pores and smooth skin texture. Th…
Silica
Silica is a naturally occurring mineral used in UK beauty products to give a silky-smooth texture, control shine and create a soft-focus …
Tonka Bean
Tonka bean is a fragrant natural extract from the seeds of the tonka tree, widely used in UK beauty products for its warm, sweet, hay-lik…
Ceramides
Ceramides NP, AP and EOP are three key types of ceramides used in modern skincare to help strengthen and repair the skin’s natural barrie…
Lavender
Lavender is a gentle, aromatic floral extract widely used in British skincare and haircare for its soothing and calming properties. With …