Panthenol
Panthenol is a popular skincare and haircare ingredient known as provitamin B5. It is a gentle, soothing compound that helps attract and retain moisture while leaving skin and hair feeling soft and smooth. You will find it in everything from moisturisers and serums to shampoos and conditioners.
How it works in skincare
In cosmetics and skincare, panthenol penetrates the upper layers of the skin and hair where it is converted into pantothenic acid. It functions as a humectant, drawing water into the skin, and as an emollient, smoothing the surface and reducing roughness. It also helps strengthen the skin’s natural barrier and improves the feel and manageability of hair without leaving a heavy residue.
Key benefits
- Deeply hydrates and softens skin
- Helps strengthen the skin barrier
- Reduces dryness and flaking
- Improves hair softness and shine
- Enhances hair elasticity and reduces breakage
- Calms and soothes irritated-feeling skin
Best for
dry skin, sensitive skin, irritated skin, damaged hair, all skin types
Where it comes from
Panthenol is the alcohol form of pantothenic acid (vitamin B5). While it can be produced synthetically for cosmetic use, it is naturally found in plants such as rice bran, wheat germ and sunflower seeds.