Vitamin E
Vitamin E is a popular antioxidant ingredient used in skincare and haircare to help protect against environmental damage and keep skin and hair feeling soft and nourished.
How it works in skincare
In cosmetics, Vitamin E functions as a lipid-soluble antioxidant that helps defend the skin from free radical damage caused by UV exposure and pollution. It is frequently added to moisturisers, serums, lip balms and hair treatments to support the skin’s natural barrier, improve product stability and leave a smooth, conditioned feel.
Key benefits
- Helps protect against environmental stressors
- Supports the skin’s natural moisture barrier
- Helps keep skin feeling soft and supple
- Conditions and smooths dry or brittle hair
- Enhances product stability in formulations
- Leaves a non-greasy, nourishing finish
Best for
dry skin, mature skin, sensitive skin, dehydrated skin
Where it comes from
Vitamin E is naturally derived from plant oils, most commonly sunflower seeds, soybean oil or wheat germ.