Olaplex

Olaplex No. 4 Blonde Enhancer Toning Shampoo 250ml

4.5
(2,100 reviews)
£24.99

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Overview

Olaplex No. 4 Blonde Enhancer Toning Shampoo is a gentle cleansing formula made to brighten blonde hair and calm unwanted warm tones. It suits colour-treated, bleached and naturally blonde hair that needs everyday care without stripping moisture. The bond-focused approach helps keep strands feeling stronger while supporting a clearer, cooler blonde result.

Key benefits

  • Helps neutralise brassy and yellow undertones
  • Supports stronger-feeling hair and less breakage
  • Cleanses gently enough for regular use
  • Adds moisture to dry or damaged blonde hair
  • Free from sulphates and parabens
  • Suitable for colour-treated and bleached hair, and vegan-friendly

Key ingredients

  • Olaplex’s bond-building ingredient that helps reinforce hair structure and improve resilience during cleansing.

  • Counteract warm, brassy tones so blonde shades look clearer and brighter.

  • Draw in and hold moisture to leave hair feeling softer and less dehydrated after washing.

  • Smooth the hair surface to support shine and a more manageable finish.

Hero actives only — see packaging for the full INCI list.

How to use

  1. Wet hair thoroughly and apply a small amount through lengths and roots.
  2. Massage into a lather and leave on briefly so the toning pigments can work.
  3. Rinse well, then follow with a conditioner if needed.
  4. Use regularly to maintain cooler blonde tones, adjusting leave-on time to suit your hair.

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