Plum
Plum is a silky, nutrient-rich fruit oil commonly used in UK skincare and haircare for its deeply moisturising and antioxidant properties. Extracted from the kernels of plums, it is a lightweight yet nourishing ingredient that helps soften and protect skin and hair without feeling greasy. Shoppers often choose plum oil for its natural glow-boosting and conditioning effects.
How it works in skincare
In cosmetics and skincare, plum oil functions as an emollient and antioxidant-rich conditioning agent. Cold-pressed from plum kernels, it contains high levels of oleic and linoleic fatty acids along with vitamin E, which help to replenish the skin’s lipid barrier, lock in moisture and protect against environmental stressors. Its light texture allows rapid absorption, making it an excellent choice for facial oils, body butters, lip balms and hair serums where it smooths, softens and adds natural shine.
Key benefits
- Deeply moisturises and softens skin
- Helps reinforce the skin’s natural barrier
- Provides antioxidant protection against daily environmental stress
- Improves skin smoothness and suppleness
- Adds shine and conditions dry or damaged hair
- Lightweight texture suitable for layering in routines
Best for
dry skin, mature skin, sensitive skin, dull skin
Where it comes from
Plum oil is cold-pressed from the kernels (stones) of the common plum (Prunus domestica), the familiar stone fruit grown widely across UK orchards and throughout Europe.