Parfum
Parfum is the European term for fragrance or scent added to beauty products. It gives cosmetics their pleasant smell and can be made from a blend of natural essential oils or synthetic aroma compounds. In the UK, all fragrances must be clearly labelled as ‘Parfum’ on the ingredients list.
How it works in skincare
In cosmetics and skincare, Parfum is added to impart a signature scent that enhances the user experience and can help mask the natural odour of raw ingredients. It is used across everything from moisturisers, serums and body lotions to haircare and perfumes. Formulators carefully balance the fragrance blend so it remains stable, does not alter the product’s colour or texture, and lasts appropriately on skin or hair without causing unnecessary irritation for most users.
Key benefits
- Creates an enjoyable sensory experience during application
- Helps mask unpleasant base odours of raw cosmetic ingredients
- Can leave a light, pleasant scent on skin or hair
- Allows brands to create signature fragrances that reinforce product identity
- Often incorporates uplifting or calming aromatic notes
- Provides consistency in scent across product batches
Best for
All skin types, Sensitive skin (when clearly labelled and low-irritant)
Where it comes from
Parfum can be derived from natural plant sources such as flowers, leaves, bark, seeds and resins through essential oil extraction, or produced synthetically in a laboratory to replicate natural scents or create entirely new ones.