Product review

No7 Pro Artist Volumising Mascara Review: Honest UK Verdict

No7 Pro Artist Instant Impact Volumising Mascara 7ml

No7 Pro Artist Instant Impact Volumising Mascara 7ml

£21.90

View product page → Buy from no7 Beauty → More NO7 →

I have been through piles of mascaras that swear they will transform my lashes then crumble by lunchtime. As a Glasgow lass who commutes in the rain and likes her look low fuss this No7 Pro Artist Instant Impact Volumising Mascara caught my eye especially sitting at number one in mascara with five stars from 103 reviews.

I picked it up for 17.95 from no7 Beauty and wore it everywhere from quick trips to Boots to proper nights out. The 7ml tube promises up to 200 percent more volume and flake free evenings so I tested it properly without any daft filters or lash inserts.

Texture and first impressions

The formula feels creamy yet light on the wand. It glides across my lashes without dragging or sticking in clumps which is a relief after some of the stiff stuff I have used before.

First swipe gives a glossy deep black that makes my eyes pop straight away. The brush is shaped well for short lashes like mine and it separated everything nicely from the off.

Wear and day-to-day use

It lasted through a damp Glasgow morning commute and an afternoon of errands without flaking onto my cheeks. By evening it still looked fresh after a quick coat on the bus so the 24hr claim holds up for normal days.

I built it up for a birthday dinner and the volume lifted my lashes without that crunchy feel. No smudges under my eyes even when it got a bit warm in the restaurant which is rare for me.

Value and who it suits

At 17.95 for the 7ml it offers decent value since one tube lasted me nearly five weeks with daily use. It beats faffing with pricier options that do not last half as well in real British weather.

This suits anyone after easy volume that works for office days or evenings out. Fine lashes or contact lens wearers will like it because it adds lift and length without irritation or pretentious routines.

Our verdict

4.5 / 5 Final take

This No7 Pro Artist Instant Impact Volumising Mascara does the job without any nonsense. It gives solid volume and stays put through typical UK days so it earns a high mark from me. See the product here: No7 Pro Artist Instant Impact Volumising Mascara 7ml

I will repurchase it because it fits my quick morning routine and still looks good at night. Reliable stuff from a brand that delivers what it says.

View product page → Buy from no7 Beauty → More NO7 →

Published on 22 Oct 2026

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Carla Quinn

Carla writes for UK Lips from Glasgow. Funny, blunt, and allergic to wellness fluff. She tells you what works without pretending life is a serum advert.

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