Product review

No7 Pro Artist Mascara Review — Honest UK Verdict

No7 Pro Artist Instant Impact Waterproof Volumising Mascara 7ml

No7 Pro Artist Instant Impact Waterproof Volumising Mascara 7ml

£16.52

View product page → Buy from no7 Beauty → More NO7 →

Och hen, I've chucked more mascaras in the bin after a night out in the Glasgow rain than I care to admit. They flake, they smudge, they leave you looking like a hungover panda by lunchtime. But this No7 Pro Artist Instant Impact Waterproof Volumising Mascara had me proper excited after too many wines one night, so I gave it a proper go through my usual chaos.

It's ranked #2 in mascara on the site with a solid 5 stars from 37 reviews and you can grab it from £16.52 or as low as £12.57 at no7 Beauty. I tested the glossy bastard through pissing rain, pub sessions and actual life. No fluff, just the truth from your slightly tipsy mate.

Texture and first impressions

The formula feels rich but not gloopy, glides on like a dream without clumping like some expensive shite. First swipe gives you that intensely pigmented glossy look and you can build it up easy for extra drama. The wand's a decent size, grabs every lash without the faff.

Opened it up and thought aye this might be different. No weird smell, applies smooth as butter even on a rushed morning. Gave me that amplified lash look straight away without looking fake as fuck. Proper first impression winner for a working lass who can't be arsed with nonsense.

Wear and day-to-day use

Wore it through a typical British day of sideways rain, bus commutes and a few wines after work. The 24hr wear is no lie - stayed put, no flakes, no raccoon eyes by midnight. Waterproof magic meant it laughed at the weather while my usual stuff would've surrendered.

Even after building up for max volume it didn't feel heavy or like my lashes were wearing concrete. Dialled it from office look to night out without touch-ups. In this climate where the sky can't make its mind up, this mascara kept its promise and let me get on with my messy life.

Value and who it suits

At £16.52 it's not pocket change but snag it for £12.57 from no7 Beauty and it's cracking value for the staying power and volume you get. Beats buying cheap ones that fail by lunchtime and leave you reapplying like a tit in the office toilets.

Suits the real ones - busy mums, night-out queens or anyone in UK weather who wants volume without the drama. If your routine involves actual rain and real life instead of filtered perfection, this is your mate. Not for minimalists but perfect if you like a bold lash that doesn't quit.

Our verdict

4.5 / 5 Final take

This No7 Pro Artist Instant Impact Waterproof Volumising Mascara is a belter that does what it says without the usual marketing bollocks. It gave me proper volume, stayed flawless through the rain and didn't make me look like I'd been in a fight by evening. Definitely earned its 5-star rep.

If you're after honest eye makeup that handles British weather and a few drinks, this is it. Check it out at No7 Pro Artist Instant Impact Waterproof Volumising Mascara 7ml and treat yourself, lass. Your lashes will thank you.

View product page → Buy from no7 Beauty → More NO7 →

Published on 22 Sep 2026

Compare similar mascara

Live UK prices from our catalog — open a product to compare retailers.

Similar products compared
ProductBest forFromShop
No7 Pro Artist Instant Impact Volumising Mascara 7mlNO7 · Rank #1£16.52Compare prices
No7 Ultra Defined Defining Mascara 7mlNO7 · Rank #3£15.12Compare prices
No7 Intense Volume Waterproof Mascara 7mlNO7 · Rank #4From £9.80Compare prices
Lancome Hypnôse Mascara Eye Routine Gift SetLancome · Rank #5£22.40Compare prices

Best of NO7 — our reviews

Catalogue comparison picks with linked author reviews — or browse the full NO7 range.

Review FAQ

Our author verdict above summarises wear, value and who it suits. Cross-check live UK prices and merchant offers on the product page, and compare alternatives in the same category before you buy.

Open the product page linked in this review for current UK retailer prices. UK Lips groups matching offers by GTIN so Amazon and Awin merchants can appear together when barcodes match. Methodology: how we compare prices

Star ratings on listing cards usually come from marketplace or retailer feeds. This page is an author product review with a written verdict. Use both: feed ratings for volume of shopper feedback, and the review for a qualitative take.

Buy links may be affiliate links. That does not change the score or the prices shown. Browse more options in the mascara category (/mascara/).

Carla Quinn

Carla is your chaotic-good beauty bestie — a Glasgow girl with a PhD in sarcasm and zero patience for wellness wankery.

Follow for chaos, confidence & lipstick-fueled rebellion.