Sol De Janeiro Brazilian Joia Strengthening + Smoothing Shampoo 90ml
£10.20 – £15.95
Overview
A travel-size strengthening and smoothing shampoo from Sol de Janeiro’s Brazilian Joia range, made to cleanse while helping hair feel softer and more resilient. It suits anyone after a moisture-minded wash with a lingering warm, gourmand scent, especially finer or heat-styled hair that needs a gentler cleanse without heaviness.
Key benefits
- Cleanses without stripping hair of essential moisture
- Helps hair feel smoother and more manageable after washing
- Supports a stronger-feeling finish with regular use
- Leaves a long-lasting Cheirosa 62 fragrance
- Compact 90ml size suited to travel or trying the formula
Key ingredients
A rich Brazilian butter that helps condition the hair and lock in moisture during cleansing.
Softens the hair fibre and supports a smoother feel from root to tip.
A fruit extract used here to nourish the hair and complement the strengthening routine.
A plant protein that helps reinforce the hair surface and reduce the feel of breakage-prone strands.
Hero actives only — see packaging for the full INCI list.
How to use
- Wet hair thoroughly and apply a small amount to the scalp and lengths.
- Massage gently to build a light lather, focusing on the roots.
- Rinse well, then follow with a conditioner or mask if needed.
- Repeat only if hair still feels product-heavy or needs a second cleanse.