Provoke

Provoke Gradual Everyday Toning Shampoo 400ml

4.3
(650 reviews)
£8.44

Where to buy

Prices sorted cheapest first — total includes delivery where shown.

Retailer Item Delivery Total
Boots.com £4.49 £3.95 £8.44 Let's Go

Latest Boots discounts

  • Save 20% on selected fragrance with code FRAG20.…Ends 7 Oct 2026

Exclusions may apply — confirm at checkout

Code copied

Paste it at checkout. Exclusions may apply.

About this product

Before- Brassy- DullAfter- Bright- ShinyProvoke Gradual Everyday Toning Shampoo is a low-pigment purple shampoo designed for everyday use, gradually reducing brassiness and yellow tones in blonde, silver, grey and highlighted hair. Formulated with pro-vitamin B5 and botanical actives, it helps to strengthen and protect hair from damage, leaving it feeling smoother, shinier, and visibly healthier over time. Ideal for maintaining your tone between salon visits.Colour CareGently Removes Brassy Tones & Brightens Hair with Every WashBlonde, Highlighted & Grey HairAgainst Animal Testing. | Provoke Gradual Everyday Toning Shampoo, 400ml

Back to all shampoo