About
As we know, Shalimar appeared in 1925 (although it was created five years earlier by Jacques Guerlain). What is less well known is that it was exclusively launched in the United States following the unexpected success encountered on board the Normandie cruise liner during a crossing to New York by Raymond GUERLAIN and his extremely beautiful wife. The latter, who was testing the scent, caused a sensation. All the gentlemen turned to follow her lingering scent, while the ladies all wanted to know where they could find it. Even the ship’s orchestra added to the enthusiasm by composing a song entitled… Shalimar. This infatuation has never waned.