About this product
Benefit BADgal BANG! Electric Purple Mascara is a purple coloured, volumising mascara that delivers up to 36 hours of wear, buildable volume, and visible length in a water-resistant, smudge-proof, flake-free formula. The vivid electric purple shade pairs intense volume with bold purple colour for lashes that look fuller, lifted, and instantly more playful. The electric purple shade adds a bold twist to everyday makeup and stands out in creative makeup and statement looks. The high-impact pigment is designed to show up on all lash colours, from blonde to deep black. Why you'll love itUp to 36-hour wear*Buildable volume and visible lengthVivid electric purple pigment for a bold coloured mascara lookDesigned to show up on all lash coloursWater-resistant, smudge-proof, and flake-freeLightweight formula that won’t weigh lashes downCruelty-free – not tested on animalsPowered by lightweight aero-particles, the formula helps create big volume without weighing lashes down. The custom Slimpact! brush coats lashes from root to tip and corner to corner to help build volume, separation, and definition with each stroke. Tried & tested• 94% said it instantly lifted their lashes**• 92% said it lengthened their lashes**• 90% saw dramatic volume**One BADgal BANG! mascara is sold globally every 8 seconds^*Instrumental test on 21 participants.**Self-evaluation by 102 participants after 1 week.^Source: Benefit Cosmetics, based on units sold globally of BADgal BANG! mascara, individually and in promotional or value sets, 2022–2025.Formula highlights• Formulated with ProVitamin B5 to fuel lash thickness and strength, alongside Vitamin E to deeply condition and nourish the lashes as you wear it.• Beeswax provides the perfect flexible structure, ensuring the mascara glides on smoothly to help build volume.• Free from: Alcohol, Parabens & Fragrance. FAQsQ: What does purple mascara do? A: Purple mascara adds a bold pop of colour while still defining lashes with volume and length. Electric purple creates a more playful, statement finish than black or brown mascara. Q: Who suits purple mascara best? A: Purple mascara can suit all eye colours and skin tones. It’s especially good for anyone who wants to experiment with coloured mascara or add a brighter, more creative twist to their everyday lash look. Q: Can I wear purple mascara every day? A: Yes. Apply one coat for a softer wash of colour or build it up for a more dramatic effect. You can also layer it over black mascara for a subtler purple finish. Q: Will the purple colour show up on dark lashes? A: Yes. The vivid electric purple pigment is designed to show up on all lash colours, including dark lashes. Product Facts:Type: Bold electric purple coloured volumising mascaraWear: Up to 36 hours*Best for: Statement lashes, creative looks, bold colour payoffBrush: Custom Big Slimpact! brushRemoval: Oil-based cleanserExplore the full Benefit mascara range here. Order online with fast delivery and collect Boots AdvantageCard points on every purchase or visit your local Benefit counter in Boots for expert advice.. | Benefit Cosmetics Benefit Badgal Bang Electric Purple Volumising Mascara 36H Lash Volume & Length, 8.5g