Vitamins
Vitamins are powerhouse ingredients commonly used in UK skincare and haircare to help support healthier-looking skin and hair. From brightening vitamin C to soothing vitamin E, they are popular in serums, creams and masks for their ability to improve the appearance of skin tone, texture and overall radiance.
How it works in skincare
In cosmetics, vitamins function as antioxidants, humectants or soothing agents depending on the type. Vitamin C is valued for helping to brighten the look of dull skin and support a more even tone, while vitamin E helps protect against the appearance of environmental damage and keeps skin feeling soft. B vitamins like niacinamide are prized for strengthening the skin’s natural moisture barrier, refining texture and calming the look of redness, making them versatile additions to everyday moisturisers, eye creams and hair treatments.
Key benefits
- Helps brighten the appearance of dull skin
- Supports a more even-looking skin tone
- Helps protect against the look of environmental damage
- Strengthens the skin’s natural moisture barrier
- Helps soothe the appearance of redness and irritation
- Improves the look of skin texture and softness
Best for
dull skin, uneven skin tone, dry skin, sensitive skin, mature skin, oily or combination skin
Where it comes from
Vitamins used in cosmetics are often derived from natural sources such as citrus fruits, berries, rosehip seeds, leafy greens, or obtained from plant oils like sunflower and soybean.