Hydroxyethyl Urea
Hydroxyethyl Urea is a highly effective humectant used in UK skincare and haircare to draw moisture into the skin and hair. It is a gentle, non-sticky alternative to glycerin that helps maintain hydration without irritation. You'll find it in moisturisers, serums, creams and leave-in hair treatments.
How it works in skincare
In cosmetics, hydroxyethyl urea works as a powerful humectant by attracting and binding water molecules to the skin and hair shaft. It strengthens the skin’s natural moisture barrier and improves the flexibility of the stratum corneum, resulting in smoother, softer and more supple skin and hair. Because it is less tacky than many other humectants, it is favoured in lightweight facial moisturisers, body lotions and conditioning hair products where a smooth, elegant feel is desired.
Key benefits
- Intensely hydrates skin and hair
- Helps restore and maintain the moisture barrier
- Improves skin softness and smoothness
- Enhances hair flexibility and reduces dryness
- Non-sticky, elegant skin feel
- Gentle enough for sensitive skin
Best for
dry skin, dehydrated skin, sensitive skin, mature skin, normal to combination skin
Where it comes from
Hydroxyethyl urea is a synthetic derivative of urea. While urea itself can be sourced from natural origins, the hydroxyethyl form used in cosmetics is produced in a laboratory to ensure purity and consistency.