Fragrance Parfum

How it works in skincare

In cosmetics and skincare, Fragrance (Parfum) is added to mask the natural odour of raw ingredients and to create an appealing sensory experience that enhances product enjoyment. It works by volatilising aromatic compounds that interact with scent receptors, but because the exact composition is often a protected trade secret, it appears simply as 'Parfum' on UK and EU ingredient lists. Formulators carefully balance the fragrance blend so it remains stable within creams, serums, lotions and haircare without altering the product’s texture or performance.

Key benefits

• Creates an enjoyable scent that encourages regular product use
• Can mask unpleasant base odours of raw cosmetic ingredients
• Adds a luxurious feel to the overall user experience
• May provide a subtle aromatherapeutic lift when naturally derived
• Helps distinguish one product from another through signature scents
• Can make haircare and body products smell fresh and clean

Best for

All skin types (in low concentrations), Non-sensitive skin

Where it comes from

Fragrance (Parfum) can be derived from natural plant sources such as flowers, leaves, bark, seeds and resins through essential oil extraction, or produced synthetically in a laboratory to replicate or improve upon natural scents.