Cranberry extract
Cranberry extract is a vibrant, antioxidant-rich ingredient derived from the tart red berries. In skincare and haircare it brings gentle cleansing, brightening and protective properties, making it a popular addition to natural beauty formulas.
How it works in skincare
In cosmetics cranberry extract functions as a potent antioxidant thanks to its naturally high levels of polyphenols, flavonoids and vitamin C. It helps shield the skin from environmental stressors while supporting a brighter, more even complexion. Its mild astringent action makes it useful in toners and cleansers for refining pores and balancing oiliness without stripping the skin, and it is often included in hair products to add shine and vitality.
Key benefits
- Delivers antioxidant protection against daily environmental stressors
- Helps brighten and even skin tone
- Gently tones and refines the appearance of pores
- Supports a healthy-looking scalp and hair shine
- Provides a fresh, fruity scent in natural formulations
- Works well in rinse-off and leave-on products
Best for
oily skin, combination skin, dull skin, mature skin, sensitive skin
Where it comes from
Cranberry extract is obtained from the fruit of Vaccinium macrocarpon, a low-growing evergreen shrub native to the wetlands and bogs of North America. The bright red berries are pressed or solvent-extracted to capture their beneficial polyphenols and organic acids for use in cosmetics.