Acid Violet 43 (CI 60730)
Acid Violet 43, also known as CI 60730, is a vibrant purple synthetic colourant used in UK beauty products to give a soft lilac or violet tint. You will most often find it in shampoos, conditioners, toning masks, and hair dyes designed to neutralise unwanted yellow or brassy tones in blonde, silver, or grey hair.
How it works in skincare
In cosmetics and skincare, Acid Violet 43 functions as a direct hair colourant that deposits onto the hair fibre to counteract warm undertones without the need for oxidative developers. It is valued for its ability to provide sheer, buildable colour while remaining gentle enough for regular use in toning shampoos and conditioning treatments. The ingredient is water-soluble and helps create the fashionable cool-toned blonde and silver shades popular in British salons.
Key benefits
- Neutralises brassiness and yellow tones in blonde hair
- Enhances cool, ashy or silver hair shades
- Provides sheer, natural-looking violet tint
- Conditions hair while colouring
- Offers good colour stability in rinse-off products
- Suitable for at-home toning routines
Best for
blonde hair, grey hair, silver hair, brassy hair tones
Where it comes from
Acid Violet 43 is a synthetic coal-tar dye belonging to the anthraquinone family. It is produced through chemical synthesis rather than being extracted from a plant, mineral or other natural source.
Products with Acid Violet 43 (CI 60730)
Not every product on UK Lips lists a full ingredient breakdown — so there may be many more formulas that contain Acid Violet 43 (CI 60730) than we can show here. These are the comparisons where we’ve confirmed it in the listed ingredients.