Color Wow Dream Filter Treatment (470ml)
Where to buy
Prices sorted cheapest first.
| Retailer | Price | |
|---|---|---|
| Pure Beauty | £53.00 | Let's Go |
Latest Pure Beauty discounts
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Overview
Color Wow Dream Filter is a pre-shampoo treatment designed to lift away mineral build-up that can dull and shift hair colour between salon visits. It suits anyone who colours their hair and wants to keep tone looking fresher for longer, especially in hard-water areas. Used on dry hair before washing, it helps reduce the dulling and discolouration minerals can cause.
Key benefits
- Helps remove mineral deposits before shampooing
- Supports longer-lasting colour between appointments
- Reduces dullness linked to hard water and build-up
- Simple spray-on step that fits into a normal wash routine
- Useful for colour-treated hair prone to tone shift
Key ingredients
A chelating agent that binds to mineral ions so they can be rinsed away more easily.
A plant-derived chelator that helps target metal and mineral residues on the hair fibre.
A cleansing surfactant that aids lift-off of residue once the treatment is shampooed out.
A mild co-surfactant that supports gentle cleansing alongside the mineral-removing step.
Hero actives only — see packaging for the full INCI list.
How to use
- On dry hair, spray evenly until the hair is well saturated before shampooing.
- Leave on for 1–3 minutes.
- Shampoo as usual, then condition if needed.