Color

Color Wow Root Cover Up-Red (2.1g)

£29.50

Where to buy

Prices sorted cheapest first.

Retailer Price
Pure Beauty £29.50 Let's Go

Latest Pure Beauty discounts

  • 20% Off SKINCEUTICALS Discount Offer CodeEnds 30 Sep 2026
  • 20% Off ELEMIS Discount Offer CodeEnds 30 Sep 2026

Exclusions may apply — confirm at checkout

Code copied

Paste it at checkout. Exclusions may apply.

Overview

Colour Wow Root Cover Up in Red is a compact powder that disguises greys and darker regrowth between colour appointments. It also lets you refresh and extend highlights without peroxide, while giving thinning hairlines a fuller look. Ideal for anyone wanting a quick, salon-free touch-up at home.

Key benefits

  • Covers grey and dark roots evenly
  • Extends highlights without peroxide
  • Refreshes colour between salon visits
  • Helps thicken the look of thinning hairlines
  • Builds coverage gradually for a natural finish

How to use

  1. On dry hair, load the small end of the brush with powder.
  2. Hold hair flat against the head and brush firmly from the scalp outwards into the roots, avoiding any sweeping motion.
  3. Add more powder where needed; use the side edge of the small brush to soften and extend highlights.
  4. Lightly dust away excess with the wide end of the brush.

Back to all hair styling