Loreal Loreal L'Oreal Preference 10.1 Light Ash Blonde Long-Lasting Hair Colour £16.94 Where to buy Prices sorted cheapest first — total includes delivery where shown. Retailer Item Delivery Total Boots.com £12.99 £3.95 £16.94 Let's Go Code copied Paste it at checkout. Exclusions may apply. Visit retailer Cancel About this product L'Oreal Preference 10.1 Light Ash Blonde Long-Lasting Hair Colour Browse related categories Best shampoo Best conditioner Best hair styling Back to all hair dye