Max Factor

Max Factor Miracle Pure Skin-Improving Foundation SPF30 30m - 100 Cocoa

4.3
(1,400 reviews)
£13.99

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Overview

Max Factor Miracle Pure Skin-Improving Foundation SPF30 in shade 100 Cocoa is a medium-coverage liquid foundation that pairs makeup with skincare benefits. It suits anyone wanting buildable coverage, all-day comfort and everyday sun protection in a deeper complexion tone. The formula is designed to even skin tone while supporting a smoother, more hydrated look.

Key benefits

  • Medium, buildable coverage for a natural-looking finish
  • Clinically shown 24-hour hydration for lasting comfort
  • SPF30 helps shield skin from UV exposure
  • Formulated with a high proportion of skincare ingredients
  • Blends smoothly and can be mixed with skincare before application
  • Helps soften the look of imperfections while keeping skin feeling fresh

Key ingredients

  • A stable vitamin C derivative included to support a brighter, more even-looking complexion.

  • A form of hyaluronic acid that helps draw in and hold moisture for plumper-feeling skin.

  • A humectant that supports the foundation’s long-lasting hydration and comfortable wear.

  • Added to help soothe and condition the skin while the foundation is worn.

  • Vitamin E that offers antioxidant support within the skincare-leaning formula.

  • A nourishing oil that contributes to a smoother feel and conditioning finish.

Hero actives only — see packaging for the full INCI list.

How to use

  1. Shake or mix a small amount with your usual moisturiser or serum if you want a sheerer, skincare-blended finish.
  2. Apply sparingly to the centre of the face and blend outwards with fingers, a brush or sponge.
  3. Build extra coverage only where needed for a natural result.
  4. Allow to set briefly before applying any powder or further makeup.

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