Overview
Mitchum Women Pure Fresh is an antiperspirant deodorant stick aimed at everyday odour and wetness control for women who want longer-lasting freshness. It is alcohol-free and framed for more sensitive underarms, with a light Pure Fresh scent and a solid stick format that is simple to apply. Protection is positioned for up to 48 hours, including busy days when heat, movement or stress can increase perspiration.
Key benefits
- Up to 48-hour sweat and odour control
- Helps reduce visible white marks on clothes
- Alcohol-free formula suited to sensitive skin
- Dermatologist tested
- Targets odour linked to heat, motion and stress
- Smooth stick glide for quick daily use
Key ingredients
The primary antiperspirant active that helps limit underarm wetness and associated odour.
A light silicone that improves glide on application and supports a cleaner finish on fabric.
A fatty alcohol that builds the solid stick texture and leaves a softer feel on skin.
A conditioning silicone that aids a smoother after-feel and can help reduce chalky residue.
An occlusive emollient that helps condition the underarm area during wear.
Hero actives only — see packaging for the full INCI list.
How to use
- Start with clean, fully dry underarms.
- Swipe on a thin, even layer to each underarm.
- Let the product dry before dressing to limit marks on clothing.
- Use once daily, or reapply after heavy activity if needed.