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Royce Black For Him by Vurv: Where Boldness Meets Elegance Royce Black For Him by Vurv Made by Lattafa. is not just a fragrance—it's your signature, a scent that speaks of confidence and charisma. Imagine walking into a room and commanding attention with a scent that’s both rich and invigorating, blending the spice of pink pepper and clove with the fresh bite of apple. Crafted for the modern man who knows how to make an impression, this Eau De Parfum is your secret to standing out.