Status: Active
Hyaluronic acid is a powerful humectant celebrated in UK skincare for its ability to hold up to 1000 times its weight in water, delivering instant hydration and a plumper, smoother appearance.
How it works in skincare
In cosmetics and skincare, hyaluronic acid works by attracting and binding moisture from the atmosphere and the deeper layers of the skin to the surface, helping to maintain optimal hydration levels, support the skin’s natural barrier and create a soft-focus, cushioned feel on application.
Key benefits
- Intensely hydrates and plumps the skin
- Improves skin smoothness and softness
- Helps reduce the appearance of fine lines
- Strengthens the skin barrier
- Gives a fresh, dewy complexion
- Non-greasy and lightweight feel
Best for
dry skin, dehydrated skin, mature skin, sensitive skin
Where it comes from
Although naturally present in the human body, the hyaluronic acid used in cosmetics is primarily produced by fermentation of plant-derived sugars using beneficial bacteria, making it vegan-friendly and sustainable.